About Me

Peggy Chen is a designer in Brooklyn working across brand identity, digital product, and motion. She is currently a Digital Designer at Levin+Riegner, and before that was a brand designer at Jones Knowles Ritchie in Shanghai.


She is most interested in what happens when a brand leaves the screen. Her work follows a brand from interface to film to physical space, so it feels like the same world wherever you meet it.


Her MFA thesis at the School of Visual Arts took a detour into mystical study and became WitchiPedia, a platform for spiritual practitioners. Along the way she earned a diploma in tarot from the London School of Astrology, became a certified astrologer, and joined the Association of Professional Astrologers International.

Fueled by her love of print, she started a small book and zine press @press_esc , which recently debuted at the Seattle Art Book Fair.

Education

School of Visual Arts

[Graphic Design, BFA 2020]

School of Visual Arts

[Graphic Design, BFA 2020]

School of Visual Arts

[Designer as Entrepreneur, MFA 2024]

School of Visual Arts

[Designer as Entrepreneur, MFA 2024]

Experience

Experience

Levin+Riegner

[Brooklyn,  Digital Designer]

Levin+Riegner

[Brooklyn,  Digital Designer]

The Economist

[Remote,  Freelance Graphic Designer]

The Economist

[Remote,  Freelance Graphic Designer]

Momentum Worldwide

[NYC,  Experiential Designer]

Momentum Worldwide

[NYC,  Experiential Designer]

Jones Knowles Ritchie

[Shanghai, Designer]

Jones Knowles Ritchie

[Shanghai, Designer]

Decoded Advertising

[New York, Freelance Designer]

Decoded Advertising

[New York, Freelance Designer]

Wieden+Kennedy

[Shanghai, Design Intern]

Wieden+Kennedy

[Shanghai, Design Intern]

Clients

Clients

The Estée Lauder Companies

The Estée Lauder Companies

Budweiser

Budweiser

Corona

Corona

DeuxMoi

DeuxMoi

American Express

American Express

Starbucks

Starbucks

Adidas

Adidas

Weight Watcher

Weight Watcher

Esquire Fine China

Esquire Fine China